Eleanor Clarke

Within the dissertation findings and primary research, key insights transpired which aided the realisation phase of the project succeeding. It evidenced that social media could cause mental health issues among the younger generation, which supports findings from the social dilemma. It was highlighted here that in 2009 suicides for young girls aged between 10 – 14 years rose by 151%. Coincidentally, at this time, social media was introduced to mobile phones.Therefore, it can be suggested through analysis that social media has had a damaging impact on Generation Z. Warpd has subsequently been derived to respond to this specific consumer need as there is an opportunity to deliver a brand, which exposes the issues on social platforms to entertain and make the consumer feel good. This will subconsciously provide consumers health gratification, thus aiding them to feel better about themselves through the support of Warpd community.